Terms and Conditions

Last Updated: February 2026

1. Introduction

These Terms and Conditions ("Terms") govern your use of Nouviva, a food diary and nutrition tracking application ("Service") operated by Ideava Ltd, a company registered in England and Wales (Company Number: 16905030) with registered office at 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom ("we", "us", "our").

By registering for or using Nouviva, you agree to be bound by these Terms. If you do not agree to these Terms, you must not use the Service.

2. Definitions

"Account" means your registered account on the Service
"Content" means any data, text, images, or other materials you submit to the Service
"Free Plan" means the basic service tier provided at no charge
"Premium Plan" means any paid subscription tier, including Premium and Pro subscriptions
"Personal Data" has the meaning given in UK GDPR
"Fair Usage" means reasonable use of the Service as defined in Section 8
"AI Approximation" means nutritional estimates generated by artificial intelligence which may contain errors or inaccuracies

3. Eligibility

3.1 Age Requirement

You must be at least 18 years old to create an account and use Nouviva. By using the Service, you confirm that you meet this age requirement and have the legal capacity to enter into these Terms.

3.2 Parental Supervision for Children

CRITICAL NOTICE FOR PARENTS:

The Service includes features that allow parents to track nutrition for children. If you choose to use the Service to track a child's nutrition or if you allow a child under 18 to use your account:

You must provide direct adult supervision at all times
You are solely responsible for monitoring the child's use of the Service
You must review all AI-generated recommendations and recipes before following them with or for a child
You must verify all nutritional information and allergen warnings
Children must NEVER use the Service unsupervised or without parental guidance
The Service is NOT designed for independent use by children

By using child tracking features, you confirm that:

You are the parent or legal guardian
You will supervise all use related to the child
You understand that AI-generated nutrition information is approximate and not tailored specifically for children's unique nutritional needs
You will consult healthcare professionals for child nutrition advice

4. Health and Nutrition Disclaimer

IMPORTANT: PLEASE READ CAREFULLY

4.1 AI-Generated Approximations

The nutrition information provided by Nouviva is generated by artificial intelligence and represents APPROXIMATIONS, not precise measurements.

You acknowledge and expressly agree that:

All nutrition data, scores, and calorie estimates are AI-GENERATED APPROXIMATIONS based on general food databases and descriptions
These approximations may be significantly inaccurate and should never be relied upon for medical, dietary, or health-critical decisions
Actual nutritional content of food varies widely based on:
- Preparation methods
- Portion sizes
- Brand differences
- Ingredient variations
- Cooking techniques
- Freshness and storage
The AI cannot accurately measure portions from descriptions or photos alone
A food described as "pasta" could range from 200 to 800 calories depending on actual portion size, which the AI cannot determine
You are responsible for verifying all nutritional information independently if accuracy is important to your health

4.2 Not Medical, Nutritional, or Dietary Advice

The Service and all information provided are:

Advisory only and for general informational and entertainment purposes
Not a substitute for professional medical, nutritional, or dietary advice from qualified healthcare professionals
Not intended to diagnose, treat, cure, or prevent any disease or health condition
Not reviewed or verified by registered dietitians, nutritionists, or medical professionals
Not tailored to your individual health needs, medical conditions, or circumstances

4.3 Medical Consultation Required

You MUST consult qualified healthcare professionals before:

Making any dietary changes based on information from the Service
Using the Service if you are pregnant, nursing, or planning pregnancy
Using the Service if you have any medical conditions, including but not limited to:
- Diabetes
- Heart disease
- Kidney disease
- Liver disease
- Eating disorders
- Food allergies or intolerances
- Metabolic disorders
- Any chronic health condition
Using the Service if you take any medications that may interact with dietary changes
Using the Service for children, especially those with special nutritional needs
Following any weight loss, weight gain, or dietary restriction recommendations

4.4 Allergen Responsibility

CRITICAL ALLERGEN WARNING:

You are SOLELY AND ENTIRELY responsible for checking all ingredients for allergens
The AI-generated recipes and food suggestions MAY CONTAIN ALLERGENS that are not identified or flagged
The Service does NOT guarantee allergen-free recipes even if you specify allergens in your profile
Allergen information is approximate and may be incomplete or incorrect
Cross-contamination risks are not assessed by the AI
Ingredients may change without notice in commercial products
You MUST read all product labels and ingredient lists yourself before consuming any food
Hidden allergens may be present in processed foods, sauces, condiments, and prepared ingredients
If you have food allergies, you MUST verify every single ingredient independently

If you have severe allergies:

Consult an allergist before using the Service
Do not rely on AI-generated allergen warnings
Manually verify every ingredient
Be aware of cross-contamination risks when preparing foods

4.5 Recipe Safety and Suitability

Recipes provided by the Service:

Are generated by AI and have not been tested or verified
May contain errors in ingredients, quantities, or cooking instructions
May not be suitable for all dietary needs or restrictions
May pose food safety risks if not prepared properly
Require your independent judgment and verification before use
Should be reviewed by a qualified professional for children, elderly, or individuals with health conditions

You are responsible for:

Verifying recipe safety and suitability
Following proper food safety practices
Ensuring adequate cooking times and temperatures
Checking for ingredient interactions or contraindications
Adapting recipes to your specific needs and abilities

4.6 No Liability for Health Consequences

We are NOT RESPONSIBLE for:

Any adverse health effects from following nutrition suggestions or recommendations
Allergic reactions or food intolerances from recipes or suggested foods
Nutritional deficiencies or excesses from following AI recommendations
Weight changes (gain or loss) from following the Service's suggestions
Any health complications arising from dietary changes
Interactions between suggested foods and medications
Worsening of existing health conditions
Development of new health conditions
Any injuries or illness related to food preparation or consumption

YOU ASSUME ALL RISKS associated with:

Using AI-generated nutritional information
Following dietary recommendations
Preparing and consuming suggested recipes
Making any changes to your diet based on the Service

4.7 Children's Nutrition

Additional warnings for tracking children's nutrition:

Children have unique and evolving nutritional needs
AI approximations are NOT designed for children's specific requirements
Growth, development, and activity levels vary significantly among children
You MUST consult a pediatrician or registered pediatric dietitian before making dietary changes for children
Nutritional deficiencies in children can have serious long-term consequences
The Service does not account for age-specific nutritional requirements
Never restrict a child's diet based solely on AI-generated recommendations

4.8 Eating Disorders Warning

If you have a history of disordered eating or eating disorders:

The Service may not be appropriate for you
Tracking calories and nutrition may trigger unhealthy behaviors
Consult a mental health professional and eating disorder specialist before use
We are not responsible for any worsening of eating disorder symptoms
Seek immediate professional help if you experience concerning thoughts or behaviors

4.9 Emergency Situations

The Service is NOT for emergencies.

If you experience:

Severe allergic reactions
Food poisoning symptoms
Chest pain or difficulty breathing
Severe abdominal pain
Any medical emergency

Call emergency services immediately (999 in UK, 911 in US)

Do not rely on the Service for emergency medical advice.

5. Account Registration and Security

5.1 Registration

You must provide accurate and complete information when registering. You agree to update your information promptly if it changes.

5.2 Account Security

You are responsible for:

Maintaining the confidentiality of your account credentials
All activities that occur under your account
Notifying us immediately of any unauthorized access or security breach
Ensuring children do not have unsupervised access to your account

5.3 Account Types

We offer the following subscription tiers:

Free Plan: Basic service tier at no charge
Premium Plan: Paid subscription with enhanced features
Pro Plan: Paid subscription with advanced features

Features and limitations for each tier are described on our website. References to "Premium Plan" or "Premium subscription" in these Terms apply to both Premium and Pro paid tiers.

6. Subscription Terms and Payment

6.1 Premium Subscriptions

Premium Plans are billed on a recurring basis (monthly or annually) depending on your selected plan.

6.2 Auto-Renewal

Subscriptions automatically renew at the end of each billing period unless cancelled before the renewal date. You authorize us to charge your payment method for the renewal amount.

6.3 Pricing

Prices are displayed in GBP and include VAT where applicable
We reserve the right to change prices with 30 days' notice to active subscribers
Price changes do not affect existing subscriptions until renewal

6.4 Payment Methods

We accept major credit/debit cards and other payment methods as displayed during checkout. Payment processing is handled by third-party payment providers.

6.5 Failed Payments

If a payment fails:

We will attempt to process payment up to 3 times
Your access to Premium features may be suspended
Your account may be downgraded to Free Plan after 14 days

6.6 Refunds

No refunds are provided for partial billing periods
You may cancel at any time and retain access until the end of your current billing period
No refunds are issued for service outages or downtime (see Section 7)
Refunds may be provided at our sole discretion for exceptional circumstances

6.7 VAT

Prices include UK VAT at the applicable rate. VAT registered businesses may provide their VAT number for applicable exemptions.

7. Service Availability and Uptime

7.1 Reasonable Efforts

We will make reasonable efforts to ensure the Service is available, but we do not guarantee uninterrupted or error-free service.

7.2 Bootstrapped Operation

Important Notice: Nouviva is operated by a bootstrapped founder with limited resources. The Service is maintained alongside other commitments, which means:

Support responses may take 24-72 hours
Maintenance windows may occur with limited notice
Outages may take longer to resolve than enterprise services
Features may be added or updated on a best-effort basis

7.3 No Service Credits or Refunds for Downtime

You acknowledge and agree that:

No refunds, credits, or compensation will be provided for service outages, downtime, or unavailability
We do not provide Service Level Agreements (SLAs) or uptime guarantees
Scheduled maintenance may be performed with reasonable notice where possible
Emergency maintenance may occur without notice

7.4 Service Modifications

We reserve the right to:

Modify, suspend, or discontinue any part of the Service at any time
Impose limits on certain features
Change API limits or usage quotas with reasonable notice

8. Fair Usage Policy

8.1 Usage Limits

Use of the Service is subject to fair usage limits to ensure quality service for all users. Current limits include:

Maximum diary entries per day (varies by plan)
AI analysis requests per day (varies by plan)
API rate limits
Storage limits

8.2 Tracking Usage

You can monitor your usage through your account dashboard under "Usage & Subscription".

8.3 Exceeding Limits

If you consistently exceed fair usage limits, we may:

Temporarily throttle your requests
Contact you about upgrading your plan
Temporarily suspend access to certain features
In cases where automated guardrails are triggered (e.g., excessive API usage), immediately suspend access and prompt you to purchase additional credits
In extreme cases of abuse, suspend your account without notice

Automated guardrails: The Service includes automated systems that monitor usage and may require you to purchase additional credits or upgrade your plan before continuing. This is not considered account suspension but rather a feature limitation based on your plan tier.

8.4 Prohibited Usage

You must not:

Use automated scripts or bots to scrape or abuse the Service
Attempt to reverse engineer or decompile the Service
Share your account credentials with multiple users
Use the Service for any illegal purpose
Attempt to breach security measures
Overload our systems with excessive requests
Use the Service to generate content for resale or commercial purposes without permission

9. Cancellation and Termination

9.1 Your Right to Cancel

You may cancel your Premium subscription at any time through your account settings. Upon cancellation:

You will retain Premium access until the end of your current billing period
No refund will be issued for the remaining time in your billing period
Your account will automatically convert to Free Plan at the end of the billing period
Your data will be retained according to our Privacy Policy

9.2 Free Plan Accounts

Free Plan accounts remain active unless you delete your account or we terminate for violations of these Terms.

9.3 Our Right to Terminate

We may suspend or terminate your account if:

You violate these Terms
You engage in fraudulent activity
Your payment method fails repeatedly
Your use threatens the security or performance of the Service
Required by law
We receive reports of harmful or illegal use
You misuse child tracking features

9.4 Effect of Termination

Upon termination:

Your access to the Service will cease immediately
We may delete your data after a reasonable retention period
You remain responsible for all charges incurred before termination
Provisions of these Terms that should survive termination will remain in effect

10. Intellectual Property

10.1 Your Content

You retain ownership of all Content you submit to the Service. By submitting Content, you grant us a worldwide, non-exclusive, royalty-free license to use, store, process, and display your Content solely to provide the Service.

10.2 Our Intellectual Property

The Service, including all software, designs, text, graphics, and trademarks, is owned by Ideava Ltd and protected by intellectual property laws. You may not copy, modify, or distribute our intellectual property without permission.

10.3 AI-Generated Content

AI-generated recipes, images, and recommendations created through your use of the Service are provided to you for personal use. You may not:

Resell or redistribute AI-generated content commercially
Use AI-generated recipes in published cookbooks or commercial products without proper attribution and permission
Claim AI-generated content as your own original creation for commercial purposes

11. AI and Data Processing

11.1 AI Service Providers

The Service uses artificial intelligence from OpenAI (GPT models for nutrition analysis and DALL-E for recipe images). Your food diary data is sent to OpenAI's API for processing.

11.2 Data Sharing Preferences

You can control whether your anonymized data may be used to improve the Service in your profile settings. However, you cannot opt-out of OpenAI API processing as it is essential to provide the Service.

11.3 AI Limitations

You acknowledge that AI-generated content:

May contain errors or inaccuracies
Is not manually verified by nutritionists or healthcare professionals
Should not be relied upon for medical or health-critical decisions
May occasionally generate inappropriate or nonsensical outputs
Cannot accurately measure portions or verify ingredient accuracy

We do not guarantee:

Accuracy of AI-generated nutrition information
Appropriateness of AI-generated recipes
Safety or suitability of AI recommendations
Allergen detection or flagging
Portion size accuracy

11.4 OpenAI API Processing (Required for Service)

Important distinction: There are two separate types of data processing:

1. OpenAI API Processing (REQUIRED - Cannot opt-out):

Your food diary data is sent to OpenAI's API to generate nutrition scores and recommendations
This processing is essential to provide the Service and cannot be disabled
OpenAI does NOT use API data to train their models (per OpenAI's API Data Usage Policy)
OpenAI retains API data for 30 days for abuse monitoring, then deletes it
This is different from ChatGPT's web interface (which does use conversations for training)
By using the Service, you consent to this necessary processing

2. Nouviva's Use of Anonymized Data (OPTIONAL - Can opt-in/out):

Separately, YOU can choose whether Nouviva (not OpenAI) may use your anonymized data to improve the Service
This is controlled in your profile (Section 11.2 above)
This has nothing to do with OpenAI - it's about Nouviva's own use of anonymized data

You cannot opt-out of OpenAI processing because it's fundamental to how the Service works. If you're not comfortable with OpenAI processing your food diary data, you should not use the Service.

12. Affiliate Links and Advertising

12.1 Affiliate Disclosure

The Service may include affiliate links to third-party products or services, including grocery retailer links in shopping lists. When you click these links and make a purchase, we may earn a commission at no additional cost to you.

12.2 No Endorsement

Affiliate links do not constitute endorsement of products or services. You should conduct your own research before purchasing, especially regarding:

Allergen information
Nutritional content
Product suitability for your dietary needs
Product safety and quality

12.3 Third-Party Terms

Purchases through affiliate links are subject to the third party's terms and conditions, not ours. We are not responsible for product quality, safety, or accuracy of product information.

13. Third-Party Services

13.1 Service Dependencies

The Service relies on third-party providers including:

Cloud hosting (Railway)
AI services (OpenAI for GPT and DALL-E)
Payment processing (Stripe)
Image storage (Cloudflare R2)
Email delivery (Resend)
Analytics services (optional)
Grocery retailers (for affiliate product links)

13.2 Third-Party Terms

Your use of the Service may be subject to third-party terms and conditions. We are not responsible for third-party services or their failures.

13.3 Service Changes

Third-party services may change, which could affect Service features. We will make reasonable efforts to maintain functionality.

14. Privacy and Data Protection

14.1 Privacy Policy

Our collection and use of your personal data is governed by our Privacy Policy, which is incorporated into these Terms by reference.

14.2 Your Rights

You have rights under UK GDPR including:

Access to your personal data
Correction of inaccurate data
Deletion of your data
Data portability
Objection to processing

See our Privacy Policy for details on exercising your rights.

14.3 Child Data Protection

If you use child tracking features:

You are responsible for the child's data privacy
You must comply with applicable child privacy laws
You can delete child data at any time
See our Privacy Policy for full details on child data processing

15. Limitation of Liability

15.1 Service "As Is"

The Service is provided "AS IS" and "AS AVAILABLE" without warranties of any kind, either express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement.

Specifically, we make no warranties regarding:

Accuracy of AI-generated nutrition information
Suitability of recipes or dietary recommendations
Allergen detection or safety
Health outcomes from using the Service
Completeness or reliability of data

15.2 Liability Cap

To the maximum extent permitted by law, our total liability to you for any claims arising from or related to the Service is limited to the amount you paid us in the 12 months preceding the claim (or £100, whichever is greater).

15.3 Excluded Damages

We are not liable for any indirect, incidental, special, consequential, or punitive damages, including:

Loss of profits, revenue, or business
Loss of data (beyond our backup obligations)
Loss of goodwill or reputation
Business interruption
Any other commercial damages or losses
Health consequences from following AI-generated recommendations
Allergic reactions or food-related illnesses
Nutritional deficiencies or health complications

15.4 Lawful Exclusions

Nothing in these Terms excludes or limits our liability for:

Death or personal injury caused by our negligence
Fraud or fraudulent misrepresentation
Any liability that cannot be excluded or limited under English law

15.5 Health and Safety Risks

Important: Given the health-related nature of the Service, you specifically acknowledge:

We are not liable for any adverse health effects from following nutrition suggestions or recipes
You are responsible for consulting healthcare professionals before dietary changes
You are responsible for verifying all allergen information independently
You are responsible for checking ingredients and food safety
You assume all risks associated with dietary changes and food preparation
YOU USE THE SERVICE ENTIRELY AT YOUR OWN RISK

16. Indemnification

You agree to indemnify, defend, and hold harmless Ideava Ltd, its directors, officers, employees, and agents from any claims, damages, losses, liabilities, and expenses (including legal fees) arising from:

Your use of the Service
Your violation of these Terms
Your violation of any rights of another party
Your Content
Any health consequences from following AI-generated recommendations
Any allergic reactions or food-related incidents
Your supervision or lack of supervision of children using the Service
Any use of recipes or dietary suggestions

17. Changes to Terms

17.1 Right to Modify

We may modify these Terms at any time. When we make material changes, we will:

Update the "Last Updated" date
Notify you via email or in-app notification
Provide at least 30 days' notice before changes take effect

17.2 Acceptance

Continued use of the Service after changes take effect constitutes acceptance of the modified Terms. If you do not agree to the changes, you must stop using the Service and may cancel your subscription.

18. Dispute Resolution

18.1 Informal Resolution

If you have a complaint or dispute, please contact us first via https://nouviva.com/contact so we can attempt to resolve it informally.

18.2 Governing Law

These Terms are governed by the laws of England and Wales, without regard to conflict of law principles.

18.3 Jurisdiction

Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

18.4 Consumer Rights

If you are a consumer, nothing in these Terms affects your statutory rights under UK consumer protection law.

19. General Provisions

19.1 Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Ideava Ltd regarding the Service.

19.2 Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions will remain in full effect.

19.3 No Waiver

Our failure to enforce any right or provision does not constitute a waiver of that right or provision.

19.4 Assignment

You may not assign or transfer these Terms without our written consent. We may assign our rights and obligations to any party without restriction.

19.5 Force Majeure

We are not liable for any failure or delay in performance due to circumstances beyond our reasonable control.

19.6 Notices

Notices to you may be sent to the email address associated with your account. Notices to us should be sent via our contact form at https://nouviva.com/contact or to [email protected].

20. Contact Information

If you have questions about these Terms, please contact us:

Ideava Ltd
Contact Form: https://nouviva.com/contact
Email: [email protected]
Website: https://nouviva.com
Registered Office: 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom
Company Number: 16905030

IMPORTANT ACKNOWLEDGMENTS

By using Nouviva, you specifically acknowledge and agree that:

✅ AI Approximations: All nutrition information is AI-generated and approximate, not precise
✅ Not Medical Advice: The Service is not a substitute for professional medical, nutritional, or dietary advice
✅ Medical Consultation Required: You will consult healthcare professionals before making dietary changes
✅ Allergen Responsibility: You are solely responsible for checking all ingredients for allergens
✅ Recipe Verification: You will verify all recipes for safety and suitability before use
✅ Child Supervision: Children must be supervised when using child tracking features
✅ Children's Health: You will consult pediatricians for children's nutritional needs
✅ Health Risks: You assume all health risks from using the Service
✅ No Guarantees: We provide no guarantees about accuracy, safety, or health outcomes
✅ Independent Judgment: You will use your own judgment and not rely solely on AI recommendations

If you do not agree to these acknowledgments, you must not use the Service.

By creating an account or using Nouviva, you confirm that you have read, understood, and agree to be bound by these Terms and Conditions.